I don't get it

Let me start off my admitting that right now I'm in the drivers seat in a mini-van, so my credibility may take a hit here.

What's with handlebar tassels? Growing up I always thought that tassels on bikes were for girls. Mostly due to only seeing them on girls bikes.

This is the third bike I have seen lately with them.

Dunno if this is a dudes bike, but the other two bikes were ridden by dudes. Dudes in khaki shorts no less.

P.s. I'm not driving, I'm waiting safely in a parking spot.

Edit: a little bird tells me it's a dude named John that owns the tassels.